Conversion is completed when users come to your web site and perform the action you are targeting. This predefined action is often referred to as a "goal". For this reason, the conversion rate is the ratio of visits and visitors to the desired action and target.
Benefits of Conversion Rate Optimization
Increasing the conversion rate gives you more customers with the same budget. So it reduces customer acquisition costs. Even if your competitors are attracting more visitors to their website than you are, you will still earn more profits than your competitors. The increase in profit that results from the optimization of the conversion rate makes your work on the internet more efficient. You can improve your campaigns, increase your visitor count, or expand your presence on the internet with this income.
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