A good advertising experience is as good for Google as searchers and advertisers. Adwords is built on this idea, and one of the most basic ways to experience this good experience is measuring the quality of your advertising. Quality measurement allows ads to be placed in a higher position on the Google.com search result page, so searchers see relevant ads related to the terms they are searching for and appropriate users click on the ads. In addition to creating satisfied users, high quality figures provide advertisers other benefits such as lower cost per click and the right to broadcast with more advertising extension information. All this, makes advertising quality important for advertisers.
However, there are many misconceptions about the Quality Score indicator posted in AdWords accounts. We wanted to explain all these misconceptions about Quality Score metrics can be used to remove AdSense.
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