Serap Kaplan Sales & Marketing Specialist
Born in 1989, Serap Kaplan is an experienced professional in Strategic Marketing and Brand Management. She began her career at Samsung Electronics in the fields of Finance and After-Sales Services, where she specialized in process optimization and data analysis.
Since 2017, Serap has focused on Marketing Communications, taking an active role as a Marketing Communications Assistant Manager in managing digital media strategies, creative content production, and brand campaigns. Through her studies at Boğaziçi University, Istanbul Technical University, and the University of London, she has enhanced her expertise in digital marketing, artificial intelligence, and leadership. She values integrating innovative technologies into marketing processes, adding value to brands through data-driven strategies, and fostering collaborative creativity within teams.
In her spare time, Serap enjoys exploring new technologies and experimenting with AI applications in marketing. She sees creating ceramics and playing the piano as forms of meditation. The discipline she gained from her earlier interests in tennis and sailing helps her balance art and strategy. She believes that creativity is the strongest source of motivation in the branding process.
